About us

At Crucial Fitness, we are passionate about increasing strength and fitness. Our selection of products is aimed to help you acheive your strength and fitness goals. We stock a wide range of products from Ironmind to Fat Gripz and will be adding to our ranges over the coming months. (Sign up to our email newsletter to keep updated with our new brand launches and offers!) If you need any advice on the products we stock - we not only field test them, but train with a lot of them regularly and would love to talk to you about helping you acheive your strength goals.


We have set up our website using secure technologies and payment systems to ensure you can shop in confidence with us. If you order before 2pm, we aim to get your parcel shipped the same day. If you are anything like us, we know how keen you are to get your new training gear as fast as possible!
If you have any questions about ordering, please call or email us. Our details can be found on our contact us page 



Where we are based 


We are located just off junction 30 of the M4, close to the center of cardiff.


Crucial Fitness LTD
Regus House,
Malthouse Avenue,
Cardiff Gate Business Park,
Cardiff,
CF23 8RU